Ensuring that a customer has a enjoyable experience when buying a company's products(s) are crucial in building repeat business and reputation. Retail management includes all the steps required to bring the customers into the store and fulfil their buying needs, whilst making the operations as efficient as possible. 

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Aims and Objectives

The aim of the programme is to enable the delegate to:

• Understand effective methods and strategies required for retail management.

• Understand how to utilise resources and techniques used in retail management.

• Understand analysis of store location, merchandising, products and pricing.

• Work effectively in a retail and team environment

• Build relationships with customers and  create customer loyalty

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This course is ideal for

• For those persons wishing to move into retail management 

• Current retail managers looking to fine tune their current skills set 

• Those persons that are looking to start a new venture

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Course Content 

• Introduction to Retailing

• Introduction to Retail Management.

• Understanding Retail Business.

• Types of Retailers 

• Retail Strategy

• Location, Store Design and Visual Merchandising

• Financial Strategy

• Buying Strategies

• Retail Pricing

• Leading & Managing People

• Human Resource Management

• Vendor Management 

• Marketing

• Customer Relationship Management

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Delegates Pre-requisites 

No prerequisites are needed for this course.

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Course Methodology

This course is an instructor led classroom based environment, conducted by an Azexcel expert. The classes will be conducted over 2 days. The course consists of a blend of lectures, application, projects and exercises. All other materials will be provided to the attendees in the classroom environment. At the conclusion of the course, there will be an exam and a certification can be obtained upon attaining the passing grade.