Brand Management

Using brand position to drive long term business growth

Brand management is a discipline that mainly involves crafting and sustaining a brand. This means defining the brand, positioning the brand, and delivering the brand value constantly and consistently. The difference between a good brand and great brand is ultimately consistency. Branding will create customer loyalty towards your business. In a very competitive market the branding that you possess can be a great differentiating tool an can ultimately give you the edge.

Aims and Objectives

The aim of the programme is to enable the delegate to:

  • Design branding strategies

  • Establish brand positioning and values

  • plan and implement brand marketing programs

  • Understand brand elements that help build brand equity

  • Learn how to build brand across cultures and geographies 

This course is ideal for

  • Those professionals already in the industry that are looking to sharpen their skills​

  • Any individual that is looking to gain an understanding of brand management

Course Content 

  • Brand positioning

  • Brand value 

  • Branding mix

  • Brand communications and digital branding

  • Brand audit

  • Clarifying the brand identity

  • Identifying your most valuable customers

  • Brand marketing 

  • Creating communication tools to deliver customer value

  • Implementing consistent brand strategies to generate business growth

Delegates Pre-requisites 

A basic knowledge of marketing would be advantageous when undertaking this course.

Course Methodology

This course is an instructor led classroom based environment, conducted by an Azexcel expert. The classes will be conducted over 3 days. The course consists of a blend of lectures, application, projects and exercises. All other materials will be provided to the attendees in the classroom environment. At the conclusion of the course, there will be an exam and a certification can be obtained upon attaining the passing grade.